The Kano State Signage and Advertisement Agency has unveiled plans to generate N1.5 billion in revenue between September and December 2025 through regulated outdoor advertising.
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Director-General of the agency, Kabiru Dakata, disclosed this while briefing journalists on Thursday, adding that the new body also projects N3 billion in 2026 and N5 billion in 2027. He explained that the initiative is not only aimed at raising funds but also at cleaning up outdoor advertising across the state in line with global practices.
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The agency, established in April 2025 by Governor Abba Kabir Yusuf, has been mandated to regulate all forms of outdoor advertising. This includes billboards, branded vehicles, roadshows, tricycles, delivery riders, posters, and advertisements displayed on shops or private premises. Dakata said structures will be inspected to ensure they meet safety standards, while abandoned billboards posing risks will be removed.
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According to him, the agency has already started registering business owners making use of signage posts. He warned that violations of advertising rules will attract penalties, ranging from fines to community service or even one-month imprisonment.
The DG also stressed that part of the enforcement drive will focus on content regulation, ensuring that advertisements do not feature vulgar language or materials offensive to community values.
With this new framework, Kano is expected to reduce multiple taxation in the sector while bringing order to outdoor promotion activities. Officials believe the agency will not only boost revenue but also enhance safety, aesthetics, and the overall business climate in the state.
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