Bolaji Abdullahi replaces Mabel Oboh as ADC publicity chief

The African Democratic Congress (ADC) has named Bolaji Abdullahi as its interim National Publicity Secretary, following the end of Mabel Oboh’s tenure.

Abdullahi, a former Minister of Sports and seasoned public servant, is expected to steer the party’s media and public messaging in a new direction.

Mabel Oboh, who handed over the role, is credited with boosting the party’s visibility and communication efforts. Starting out as the ADC’s Publicity Secretary in Lagos State, she quickly rose through the ranks due to her ability to connect with the public and communicate the party’s ideals. Her impact was particularly visible during her 2020 governorship run in Edo State, where she gave the party a strong voice in the race and helped deepen its ties with grassroots supporters.

Oboh later served as the National Coordinator for the 2023 general elections in Lagos, working closely with party leaders to coordinate campaign activities. Her efforts during this period helped the ADC organize and connect more effectively with voters. Though she has now stepped down from the publicity role, she remains a key member of the party with ongoing influence and a future in national politics.

With the appointment of Bolaji Abdullahi, the ADC is looking to strengthen its communication strategies and extend its influence. Abdullahi brings decades of experience in government and public engagement. Known for his background in governance and youth development, he is expected to help shape the party’s image, both offline and online.

The ADC leadership sees his appointment as a step toward modernising its public outreach. Abdullahi has already hinted at plans to introduce a more dynamic communication style that focuses on transparency, public feedback, and better connection with ordinary Nigerians.

In addition to his political background, Abdullahi’s reputation as a reform-minded leader positions him to craft messages that resonate across various groups. His time in office as Minister of Sports and other public roles has earned him recognition for promoting youth empowerment and transparency in public institutions.

The ADC hopes Abdullahi’s entry into this critical position will help solidify its presence ahead of upcoming elections. His job now is to ensure that the party’s vision and policies are communicated clearly and in a way that connects with the public’s expectations.